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Microsoft Display Advertising helps attract new customers to your website in a similar way to Google Ads. It is a highly effective form of pay-per-click (PPC) advertising. Microsoft Display Advertising is very effective ways of advertising your products or services. Microsoft Advertising is the delivery of paid advertisements and brand messaging to the consumer via websites, social media and apps. The advertisement can be in the form of text, graphics and video any combination of the resources. Display advertisement is found in variety of locations, it is seen frequently as a component on websites, social media sites, mobile apps games and email campaigns. 

Display advertising found on:

• Websites (news pages, blogs, affiliate sites. etc.)
• social media sites,
• mobile apps & games
• Email campaigns. 

Why Display advertising Effective?

• Its allows advertisers to reach targeted consumers in many different ways.
• Display advertising enables advertisers to build brand awareness share new product and services.
• Learn what users want nest, provide an opportunity to receive feedback & drive conversions.

Microsoft Display Advertising Benefit

Trusted

Display and native ads from Microsoft Advertising give you the power to access premium quality:

•             High viewable ads in a trusted environment

•             Curated content experience in a brand-safe environment

Global Scale

Reach your audience all over the world:

•             Available in 50+ markets

•             Available in 30+ languages

•             Global unique users across Microsoft properties

•             One persistent Microsoft ID

Efficient Buying Process

Buy how and where you want, to fit your business needs:

•             Premium programmatic marketplace

•             World-class partnerships

•             Direct deal offerings

Multi-Channel

Reach your customers through multi-channel offerings across all formats:

•             Omnichannel

•             Diverse consumer properties across Microsoft Start, MSN, Outlook and Xbox

Types of Display Advertising

There are three general types of display advertising

1. Display ads have been the prevalent form of display advertising for target audiences creating brand awareness enticing customers to take a closer look at product and services.
2. Video ads occur before, during or after video streams in 6, 15 or 30 Second lengths.
3. Native ads use text, graphics and a media piece in format that matches the function and appearance of the locations in which it appears.

Ad Unit

An Ad Unit is essentially an ad made up of images, animated images and/or text. Static, video and native ads unit specifications vary. There are many kinds of ad units, including banner ads, video ads and interactive ads.  Each ad unit looks and behaves differently.

 

Ad Unit Specifications

Ad units are made up of different components called Ad Unit Specifications. Here are examples of four common specifications.

Aspect Ratio – is the ratio of width to height of ad. A 1:1 aspect ratio means the ad unit always has equal width and height.

Ad Dimensions – The numbers that signify the amount of screen pixels used to create the width and height of the ad. Some common display ad dimensions or sizes are

1. 728 X 90 (leaderboard)
2. 300 X 250 (Medium Rectangle)
3. 160 X 600 (Wide skyscraper)

File Type: Each type of ad must be specific file type. For display ads, the file type must JPEG, GIF or PNG. For video ads, the file type must be MP4.

Maximum Weight – Largest no. of kilobytes (KB) or megabytes (MB) a file can be for display ad

Display Advertising Terms

Advertiser – A person or company that advertises a product, service, or event.

Client – Refers to an Advertiser or Agency that is paying for ads on other sites/publisher.

Platform – Advertising platforms provide users with dashboard functionality where they can manage their marketing campaigns, test ad effectiveness, and client insights on why certain campaigns are effective.

Agency – A business dedicated to creating, planning, handling advertising and sometimes other forms of promotion and marketing for its clients/advertisers.

Impression – A single view of an ad by one individual. It’s a unit of measurement of responses from a web server to a page request from the user browser.

Publisher – A source of inventory. Publisher prepares and serves content that is either free or for sale. Display advertising clients sell their advertising on publisher websites.

Components of a successful display ad

How is Display Advertising sold?

How is display advertising priced?

How do you measure campaign success?

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