The Complete Guide – Pinterest Ads Campaign
People use Pinterest to decide what to do, make and buy. Use Pinterest Ads to reach shoppers when they’re actively looking for new ideas. Pinterest is unique among social platforms because its users to discover new products and buying them.
Pinterest is where people feel safe to explore new ideas and try new things. They’re looking for inspiration—and they’re looking for you. To get started, you’ll need a Pinterest business account. It’s free to sign up, and you’ll get access to special content formats, custom analytics and more.
What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest.
Pinterest Ads
Pinterest Ads are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.
Pinterest Ads Availability
Pinterest Ads are available to business accounts in: Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Luxembourg, Malta, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States
Pinterest Ads Formats
Standard Ads
Showcase your products and content in a simple vertical or square image format.
Specification
| File type | PNG or JPEG. |
|---|---|
| Max file size | 20 MB. |
| Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000×1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. |
Video Ads
Capture attention and tell a strong story with our visually engaging video format.
Specification
| File type | .mp4, .mov or .m4v. |
|---|---|
| Encoding | H.264 or H.265. |
| Max file size | Up to 2 GB. |
| Video length | Minimum 4 seconds, maximum 15 minutes. |
| Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Shopping Ads
Boost distribution by quickly converting all your product Pins into ads.
Shopping ads feature one image at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as static Pins and ads
Carousel Ads
Add another layer of depth by letting people swipe through multiple images in a single ad.
Specification
| File type | PNG or JPEG. |
|---|---|
| Max file size | 32 MB per image. |
| Creative quantity | 2-5 images per carousel. |
| Aspect ratio | 1:1 or 2:3. |
Collection Ads
Display your products in action with a hybrid format that mixes lifestyle imagery and video.
Specification
| File type | PNG or JPEG. |
|---|---|
| Max file size | 10 MB. |
| Creative quantity | Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives. |
| Aspect ratio | The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. |
Idea Ads
Bring your brand to life with a captivating, multimedia storytelling format.
Specification
| File type | Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP. Video: .MP4, .M4V. .MOV files are available on iOS and Android only. |
|---|---|
| File size | 1 GB recommended |
| Video encoding | H.264 or H.265. |
| Max file size | Android and iOS: 16 MB recommended. Web: 20 MB maximum for images and 100 MB for videos. |
| Video length | Videos should be between 3-60 seconds. |
Solutions For Every Business Goal
Awareness
Grow your reach and build brand or product awareness
Consideration
Get more traffic to your content, on or off Pinterest
Conversions
Drive actions such as online sales, sign-ups and subscriptions
Offline sales
Increase in-store purchases
Pinterest Ads Pricing
You decide how much to spend and how long your ads will run for. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.
Find Your Perfect Audience
Pinterest precise targeting tools get your ads in front of the people that you care about most. Targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people that we think will like them most.
Pinterest Ads Analytics
Track performance as you go to optimize your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.
Pinterest Ads Campaign Steps
1. Targeting
2. Budget And Schedule
3. Optimization And Delivery
4. Pinterest Ads
5. Launch Your Campaign
Once your campaign is set up and error-free, click the Launch button to create your campaign.After your campaign has successfully launched, you’ll be redirected to the reporting page of Ads Manager.
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